Google’s new Ranking Algorithm, User Experience Matters
Google is rolling out its new algorithm on Tuesday, April 21, 2015. Content has always been king and will still play a very big roll in the way that Google ranks websites but now Google says that the User Experience is just as important if not more.
It makes sense to say that your website should be loaded with expert content. Especially if you want users to find your site useful. But now with over 60% of users on mobile devices google says that if you have content but users can’t access that content, because the User Interface doesn’t work well, then yes, the content is essentially irrelevant.
Google announced these changes back in February and now the time has come to see how this all shakes out.
Contact us if you need some help with your unresponsive website.